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    Oct 26, 2021  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MAR 6815 Marketing Management


Credit Hours: 2

Analysis of operational and strategic planning problems confronting marketing managers. Topics include buyer behavior, market segmentation, information systems, product selection and development, pricing, distribution, promotion, and sales force management.

USF | Muma College of Business | School of Marketing and Innovation