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Jun 10, 2023
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]
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MAR 6815 Marketing Management
Credit Hours: 2
Analysis of operational and strategic planning problems confronting marketing managers. Topics include buyer behavior, market segmentation, information systems, product selection and development, pricing, distribution, promotion, and sales force management.
USF | Muma College of Business | School of Marketing and Innovation
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