Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.

    Jun 10, 2023  
2020-2021 Graduate Catalog 
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

MAR 6815 Marketing Management

Credit Hours: 2

Analysis of operational and strategic planning problems confronting marketing managers. Topics include buyer behavior, market segmentation, information systems, product selection and development, pricing, distribution, promotion, and sales force management.

USF | Muma College of Business | School of Marketing and Innovation