Sep 29, 2023  
2020-2021 Graduate Catalog 
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

SPB 6807 Social Media in Sport

Credit Hours: 3

Examines the role of social media in building and enhancing relationships with fans and explores the opportunities and challenges in leveraging a social media strategy to transfer the consumer’s use of social media from cyberspace to the real world.

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