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    May 09, 2021  
2020-2021 Graduate Catalog 
2020-2021 Graduate Catalog

ADV 5005 Advertising Planning

Credit Hours: 3

Introduction to the process of developing advertising strategy, emphasizing theory and research methods. Applied research course to bridge research methods with execution of creative messaging strategies that drive business success.

USF | College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications