Mar 27, 2023  
2020-2021 Graduate Catalog 
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

ADV 5508 Return on Advertising Investment

Credit Hours: 3

An in-depth analysis of the performance metrics required to determine the success of advertising and marketing in fiscally accountable business practice. Metrics will include both quantitative and qualitative measures of advertising planning.

USF | College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications