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    Dec 02, 2021  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

ADV 5508 Return on Advertising Investment


Credit Hours: 3

An in-depth analysis of the performance metrics required to determine the success of advertising and marketing in fiscally accountable business practice. Metrics will include both quantitative and qualitative measures of advertising planning.

USF | College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications