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    Mar 08, 2021  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog

ADV 6305 Advertising Media Strategy


Credit Hours: 3

Advanced knowledge of brand media strategy development across traditional, digital, and social media. Students will become acquainted with the practices, tools, and theory of media planning, media relations, and how they fit into the marketing process.

USF | College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications