Dec 05, 2022  
2020-2021 Graduate Catalog 
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

ADV 6505 Advertising Research

Credit Hours: 3

Designed to teach normal campaign research through various methods, including: copy testing, survey content development, sample frame development, consumer insights, brand triggers, and purchase intent.

USF | College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications