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Oct 25, 2021
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]
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ADV 6505 Advertising Research
Credit Hours: 3
Designed to teach normal campaign research through various methods, including: copy testing, survey content development, sample frame development, consumer insights, brand triggers, and purchase intent.
USF | College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
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