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    Mar 08, 2021  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog

ADV 6602 Advanced Advertising Management


Credit Hours: 3

Focuses on application of management principles and practice to effective development of advertising plans. The course includes case studies and discussion of current problems in research, planning, operations, administration, and evaluation.

USF | College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications