Jan 31, 2023  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

PUR 5505 Introduction to Strategic Communication Theory and Practice


Credit Hours: 3

The course is designed to act as a “bridge” between undergraduate and graduate public relations and advertising education, and between professional communication practices and strategic communication scholarship.

USF | College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications