Jul 07, 2022  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

HMG 6555 Electronic Marketing for Hospitality & Tourism


Credit Hours: 3

Focusing on advanced electronic marketing theory, strategy, & techniques for the hospitality industry. Highlighting critical issues facing e-marketers in the industry, legal/ethical implications, database, consumer information & corporate e-responsibility.

Prerequisite(s): HMG 6596 
USF | Muma College of Business | School of Hospitality and Tourism Management