Jun 24, 2022  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

HMG 6596 Marketing Leadership for Hospitality & Tourism


Credit Hours: 3

Advanced marketing strategies and tactics known to be effective in the hospitality and tourism industry for developing sustainable competitive advantage such as strategic pricing, revenue management, customer loyalty programs, proven communication mixes.

USF | Muma College of Business | School of Hospitality and Tourism Management