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    Dec 06, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

ADV 4310 - Digital Media


Credit(s): 3
This course focuses on the impact of new communication technologies on consumer behavior and advertising practice. Students will learn the nature of digital media options and how to incorporate them into advertising planning.

Prerequisite(s): ADV 3101 , ADV 3300 , ADV 3500 , ADV 4600 , ECO 1000 , MAR 3023