Aug 18, 2022  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

PUR 3500 - Public Relations Research

Credit(s): 3
The theory and practice of quantitative and qualitative research methods as applicable to the study of public relations and public relations campaigns. Emphasis is on the scope of research methods available to public relations practitioners, evaluation of data and report writing.

Prerequisite(s): PUR 3000  and LIS 2005 .