Jul 02, 2022  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

PUR 4401 - Public Relations: Issues, Practices and Problems

Credit(s): 3
The theory of public relations practice and its application in the real world. The role of the public relations practitioner in business, government, and social institutions, and the nature of specialized areas of the practice. Identification of public issues, analysis of potential impact on organizations and development of strategies to deal with them successfully and responsibly. Communication techniques and trends.

Course Attribute(s): GCPC - Global Citizens Project Course

Prerequisite(s): PUR 3000 .