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Nov 29, 2021
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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PUR 4412 - Persuasion in Digital Media
Credit(s): 3
Understanding major issues involved in decision-making in mediated communications. Focuses on theories, concepts that underlie good decision making in persuasive messaging and key theoretical concepts of how strategy is used throughout a campaign.
Prerequisite(s): ADV 3008 with a minimum grade of C, PUR 3000 with a minimum grade of C
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