Jul 02, 2022  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

PUR 4412 - Persuasion in Digital Media

Credit(s): 3
Understanding major issues involved in decision-making in mediated communications. Focuses on theories, concepts that underlie good decision making in persuasive messaging and key theoretical concepts of how strategy is used throughout a campaign.

Prerequisite(s): ADV 3008  with a minimum grade of C, PUR 3000  with a minimum grade of C