May 18, 2022  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog

ADV 5005 Advertising Planning


Credit Hours: 3

Introduction to the process of developing advertising strategy, emphasizing theory and research methods. Applied research course to bridge research methods with execution of creative messaging strategies that drive business success.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications