May 22, 2022  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog

ADV 5508 Return on Advertising Investment


Credit Hours: 3

An in-depth analysis of the performance metrics required to determine the success of advertising and marketing in fiscally accountable business practice. Metrics will include both quantitative and qualitative measures of advertising planning.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications