May 17, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog

ADV 3008 - Introduction to Advertising

Credit(s): 3
A study of the structures, functions, and persuasive language of advertising in mass media with attention to social, political, economic, and legal aspects.

Prerequisite(s): MMC 2100  or ADV 2214  with a C or better