May 16, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog

ADV 4204 - Advanced Advertising Creativity

Credit(s): 3
Focused on producing advertising messages, the curriculum integrates: ethics, branding, consumer insight, message strategy, concepting, persuasion, copywriting, design, and presentations. Students learn to execute effective advertising messages.

Prerequisite(s): ADV 3101  with a C or better