May 16, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog

ADV 4310 - Digital Media

Credit(s): 3
This course focuses on the impact of new communication technologies on consumer behavior and advertising practice. Students will learn the nature of digital media options and how to incorporate them into advertising planning.

Prerequisite(s): ADV 3300  with a C or better