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May 20, 2024
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2023-2024 Graduate Catalog
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ADV 5825 Advertising Proseminar
Credit Hours: 3
Students will learn the basic concepts of advertising, public relations, promotion, branding, and direct marketing and their applications for integrated marketing campaigns.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
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