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Jun 01, 2024
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2023-2024 Graduate Catalog
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ADV 6505 Advertising Research
Credit Hours: 3
Designed to teach normal campaign research through various methods, including: copy testing, survey content development, sample frame development, consumer insights, brand triggers, and purchase intent.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
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