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May 21, 2024
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2023-2024 Graduate Catalog
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ADV 6602 Advanced Advertising Management
Credit Hours: 3
Focuses on application of management principles and practice to effective development of advertising plans. The course includes case studies and discussion of current problems in research, planning, operations, administration, and evaluation.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
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