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May 21, 2024
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2023-2024 Graduate Catalog
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PUR 6607 Strategic Communication Management
Credit Hours: 3
The focus is on the theoretical basis of public relations and advertising as a management function. These theories are applied to strategic communication management. Nonmajors allowed with necessary prerequisites. Not repeatable for credit.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
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