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May 20, 2024
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2023-2024 Graduate Catalog
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ADV 5315 Interactive Advertising
Credit Hours: 3
An overview of interactive advertising tactics used to build dyadic relationships between consumers and the media. Topics include measurability and accountability, database advertising, digital and web advertising, augmented/virtual reality ads, in-game ads, and other forms of interactive marketing. Emphasis is placed on emerging and new technologies and measuring consumer engagement via ROI.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
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