Jul 05, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

PUR 3000 - Principles of Public Relations

Credit(s): 3
Principles of Public Relations provides a comprehensive exploration of the foundational theories, strategies, and practices that underpin effective public relations in contemporary society. This course aims to equip students with the knowledge necessary to understand the practice of public relations, while emphasizing ethical considerations, strategic planning, and effective communication.

Prerequisite(s): MMC 3602  (min grade C) AND MMC 2100  (min grade C)