Mar 17, 2025  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog

SPB 4717 - Social Media in Sport Marketing

Credit(s): 3
Examines the role of social media in sport marketing to build and enhance relationships with customers, fans, employees and businesses. Explores opportunities and challenges to leverage social media.

Prerequisite(s): MAR 3023  (min grade C)