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Oct 04, 2024
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2024-2025 Graduate Catalog
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MAR 6158 International Marketing Management
Credit Hours: 3
A study of marketing management activities from the perspective of firms doing business across national boundaries. Emphasis is upon aspects of marketing which are unique to international business and problem-solving within an international context.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF Muma College of Business | School of Marketing and Innovation
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