| |
Jul 10, 2024
|
|
|
|
|
2024-2025 Graduate Catalog
|
MAR 6336 Promotional Management
Credit Hours: 3
Management of the promotional function as part of the total marketing program. Includes a study of relevant buyer behavior concepts, resources and budgets, media, creative aspects, and effectiveness measurements as they relate to the management tasks of developing, implementing, and evaluating promotional strategy.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF Muma College of Business | School of Marketing and Innovation
|
|