2024-2025 Graduate Catalog
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MAR 6646 Research for Marketing Managers
Credit Hours: 3
A study of marketing research methods and information systems and their relationship to marketing decision-making. Topics include value and cost of information, sample design, questionnaire design, statistical analysis, and report presentation. Lecture, reading, case analysis, and project.
Prerequisite(s): NONE
Corequisite(s): None
Co-Prerequisite(s): None
USF Muma College of Business | School of Marketing and Innovation
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