| |
Jul 06, 2024
|
|
|
|
|
2024-2025 Graduate Catalog
|
MAR 6815 Marketing Management
Credit Hours: 2
Analysis of operational and strategic planning problems confronting marketing managers. Topics include buyer behavior, market segmentation, information systems, product selection and development, pricing, distribution, promotion, and sales force management.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF Muma College of Business | School of Marketing and Innovation
|
|