Jul 23, 2024  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog

MAR 6816 Marketing Strategy


Credit Hours: 3

A study of strategic marketing planning and problem-solving processes as practiced by the modern market-oriented firm. The course is designed to develop marketing problem-solving, decision-making, and planning skills through the extensive use of case analysis.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF Muma College of Business | School of Marketing and Innovation