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Dec 04, 2024
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2024-2025 Graduate Catalog
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SPB 6807 Social Media in Sport
Credit Hours: 3
Examines the role of social media in building and enhancing relationships with fans and explores the opportunities and challenges in leveraging a social media strategy to transfer the consumer’s use of social media from cyberspace to the real world.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF Muma College of Business | School of Marketing and Innovation
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