2024-2025 Graduate Catalog
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ADV 6305 Advertising Media Strategy
Credit Hours: 3
Advanced knowledge of brand media strategy development across traditional, digital, and social media. Students will become acquainted with the practices, tools, and theory of media planning, media relations, and how they fit into the marketing process.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
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