| |
Nov 23, 2024
|
|
|
|
|
2024-2025 Graduate Catalog
|
ADV 6505 Advertising Research
Credit Hours: 3
Designed to teach normal campaign research through various methods, including: copy testing, survey content development, sample frame development, consumer insights, brand triggers, and purchase intent.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications
|
|