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2024-2025 Graduate Catalog
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HMG 6596 Hospitality and Tourism Marketing and Analytics
Credit Hours: 3
Advanced marketing strategies and tactics known to be effective in the hospitality and tourism industry for developing sustainable competitive advantage such as strategic pricing, revenue management, customer loyalty programs, proven communication mixes.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF Muma College of Business | School of Hospitality and Tourism Management
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