2024-2025 Graduate Catalog
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MAR 6838 Brand Management
Credit Hours: 3
This course focuses on strategically managing brands including brand positioning and brand building, measuring and managing brand equity and brand loyalty over time, what they mean to consumers, and how they should be managed.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF Muma College of Business | School of Marketing and Innovation
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