Dec 11, 2024  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog

MAR 6508 Consumer Behavior Insights

Credit Hours: 3

Students will gain insight into customer’s latent needs up to and including post-consumption experiences. Topics include coverage of underlying psychological processes and an overview of relevant research tools that could be applied to gain insights.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF Muma College of Business | School of Marketing and Innovation