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2024-2025 Graduate Catalog
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MAR 7578 Sensory Marketing
Credit Hours: 3
This seminar provides coverage of research in the domain of sensory modalities and their implications for marketing. Our goals will be to determine the key ideas and findings, where the gaps are in our knowledge, and what ideas for new research those gaps imply. This course will also allow students to develop insights and research ideas about the role of the human sensory system in marketing.
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF Muma College of Business | School of Marketing and Innovation
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