2024-2025 Graduate Catalog
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MAR 7629 Applied Experimental Methods in Behavioral Science
Credit Hours: 3
Extends basic experimental design courses by addressing many of the challenges facing the workbench of behavioral experimentation. After stimulating creative and critical (argumentation) thinking, we address methods for maximizing internal and external validity (lab-field experiment mixes, passive vs. active control groups, reliability estimation enhancements, manipulation-check power, etc.).
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF Muma College of Business | School of Marketing and Innovation
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