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Oct 04, 2024
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2024-2025 Graduate Catalog
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MAR 6668 Marketing Analytics
Credit Hours: 3
This course will cover different advanced marketing analytics tools and methodologies that are used to derive customer and market insights, which facilitate managerial decision-making in marketing contexts. These techniques are also used to analyze large data sets (Big Data).
Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None
USF Muma College of Business | School of Marketing and Innovation
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