Jan 22, 2026  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog
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ADV 5508 Return on Advertising Investment

Credit Hours: 3

An in-depth analysis of the performance metrics required to determine the success of advertising and marketing in fiscally accountable business practice. Metrics will include both quantitative and qualitative measures of advertising planning.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications


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