ADV 5315 Interactive Advertising

Credit Hours: 3

An overview of interactive advertising tactics used to build dyadic relationships between consumers and the media. Topics include measurability and accountability, database advertising, digital and web advertising, augmented/virtual reality ads, in-game ads, and other forms of interactive marketing. Emphasis is placed on emerging and new technologies and measuring consumer engagement via ROI.

Prerequisite(s): None
Corequisite(s): None
Co-Prerequisite(s): None

USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications