Mar 29, 2023  
2019-2020 Undergraduate Catalog 
    
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

ADV 4204 - Advanced Advertising Creativity

Credit(s): 3
Focused on producing advertising messages, the curriculum integrates: ethics, branding, consumer insight, message strategy, concepting, persuasion, copywriting, design, and presentations. Students learn to execute effective advertising messages.

Prerequisite(s): ADV 3101 , ADV 3300 , ADV 3500 , ADV 4600 , ECO 1000 , MAR 3023