Sep 24, 2023  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

ADV 4600 - Advertising Management


Credit(s): 3
Application of analytical planning concepts to advertising planning and decision-making. Case study method used to explore advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications.

Prerequisite(s): ADV 3008 , ADV 3101 , ADV 3300