Oct 03, 2022  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

PHC 6148 Strategic Planning and Health Care Marketing


Credit Hours: 3

The course reviews the fundamental steps in the strategic planning process and marketing approaches for health care organizations. The textbook and exercises emphasize non-profit organizations.

Tampa | College of Public Health | Health Policy and Management