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    May 27, 2020  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

MAR 6816 Marketing Strategy


Credit Hours: 3

A study of strategic marketing planning and problem-solving processes as practiced by the modern market-oriented firm. The course is designed to develop marketing problem-solving, decision-making, and planning skills through the extensive use of case analysis.

Prerequisite(s): MAR 6815  
Corequisite(s): None.
Co-Prerequisite(s): None.

Tampa | Muma College of Business | Marketing