Mar 29, 2023  
2019-2020 Graduate Catalog 
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

ADV 6305 Advertising Media Strategy

Credit Hours: 3

Advanced knowledge of brand media strategy development across traditional, digital, and social media. Students will become acquainted with the practices, tools, and theory of media planning, media relations, and how they fit into the marketing process.

Tampa | College of Arts and Sciences | Mass Communications