Mar 25, 2023  
2019-2020 Graduate Catalog 
    
2019-2020 Graduate Catalog [ARCHIVED CATALOG]

ADV 6602 Advanced Advertising Management


Credit Hours: 3

Focuses on application of management principles and practice to effective development of advertising plans. The course includes case studies and discussion of current problems in research, planning, operations, administration, and evaluation.

Tampa | College of Arts and Sciences | Mass Communications