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    Aug 15, 2020  
2020-2021 Graduate Catalog 
    
2020-2021 Graduate Catalog

Advertising, M.S.


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Priority Admission Application Deadlines:  http://www.grad.usf.edu/majors

Also offered as a Bachelor’s/Master’s Pathway.

Contact Information

College: Arts and Sciences
Department: Zimmerman School of Advertising and Mass Communications

Contact Information:  http://www.grad.usf.edu/majors


The M.S. in Advertising provides in-depth training in extracting, analyzing and utilizing analytics associated with advertising media and how those analytics shape strategy and creative content. It is useful both for mid-career professionals and those seeking entry-level advertising positions.

Major Research Areas: Advertising, Mass Communications, Marketing, Communication, Media

Admission Information

Must meet University Admission and English Proficiency requirements, as well as requirements for admission to the major, listed below.

  • Appropriate bachelor’s degree from an accredited institution (e.g. Mass Communications, Communication, Marketing)
  • 153V (60th percentile), 144Q (18th percentile) preferred on the GRE
  • a resume
  • three letters of recommendation (academic recommendations preferred)
  • a strong cover letter of intent
  • Students who lack an appropriate background in the selected concentration may be required to take additional courses to meet concentration minimums.

Curriculum Requirements


Total Minimum Hours: 35

  • Core Requirements - 24 Credit Hours
  • Applied Research - 6 Credit Hours
  • Marketing Courses - 5 Credit Hours

Applied Research (6 Credit Hours)


Marketing Courses (5 Credit Hours)


Comprehensive Exam


Requires successful completion of an Applied Research Project in lieu of a comprehensive exam.

Non-Thesis


This is a non-thesis major.

Bachelor’s/Master’s Pathway


Also available as a Bachelor’s/Master’s Pathway  

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