Advertising, M.S.

Priority Admission Application Deadlines:  http://www.grad.usf.edu/majors

Also offered as a Bachelor’s/Master’s Pathway.

Contact Information

College: Arts and Sciences
Department: Zimmerman School of Advertising and Mass Communications

Contact Information:  http://www.grad.usf.edu/majors

The M.S. in Advertising provides in-depth training in extracting, analyzing and utilizing analytics associated with advertising media and how those analytics shape strategy and creative content. It is useful both for mid-career professionals and those seeking entry-level advertising positions.

Major Research Areas: Advertising, Mass Communications, Marketing, Communication, Media

Admission Information

Must meet University Admission and English Proficiency requirements, as well as requirements for admission to the major, listed below.

• Appropriate bachelor’s degree from an accredited institution (e.g. Mass Communications, Communication, Marketing)
• 153V (60^th percentile), 144Q (18^th percentile) preferred on the GRE
• a resume
• three letters of recommendation (academic recommendations preferred)
• a strong cover letter of intent
• Students who lack an appropriate background in the selected concentration may be required to take additional courses to meet concentration minimums.