The M.A. in Mass Communications is designed for students who are seeking advanced studies in preparation for professional and academic careers in mass communications. The program offers one degree, the Master of Arts in Mass Communications.
The Media Studies Concentration emphasizes the theoretical principles and research methods of mass communications. The Strategic Communication Management Concentration emphasizes public relations management and social science research.
Must meet University Admission and English Proficiency requirements as well as requirements for admission to the major, listed below.
153V (61th percentile), 144Q (17th percentile) preferred on the GRE
three letters of recommendation (academic recommendations preferred)
a strong letter of intent
Students who lack an appropriate background in the selected concentration may be required to take additional courses to meet concentration minimums.
Total Minimum Hours: 39 Credit Hours
Core – 12 Credit Hours
Concentration – 21 Credit Hours minimum
Thesis or Applied Research Project – 6 Credit Hours
Students select from the following concentration options:
Media Studies (MCM)
The Media Studies concentration is designed to expose students to a variety of ideas centered on the structure, function, and content of media and its role in society. At least twelve (12) hours are taken in the Zimmerman School of Advertising and Mass Communications.
Students select 12 hours from the following options:
The remaining nine (9) Credit hours for the concentration may be taken in graduate-level coruses offered in other departments of the University.
Strategic Communication Management (PRS)
The Strategic Communication Management Concentration emphasizes the integration of organizational communication functions such as public relations and advertising into a single communication management function.