May 31, 2023  
2020-2021 Graduate Catalog 
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

Mass Communications, M.A.

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Priority Admission Application Deadlines:


Media Studies
Strategic Communication Management

Contact Information

College: Arts and Sciences
Department: Zimmerman School of Advertising and Mass Communications

Contact Information:

The M.A. in Mass Communications is designed for students who are seeking advanced studies in preparation for professional and academic careers in mass communications. The program offers one degree, the Master of Arts in Mass Communications.

The Media Studies Concentration emphasizes the theoretical principles and research methods of mass communications. The Strategic Communication Management Concentration emphasizes public relations management and social science research.

Admission Information

Must meet University Admission and English Proficiency requirements as well as requirements for admission to the major, listed below.

  • 153V (61th percentile), 144Q (17th percentile) preferred on the GRE
  • a resume
  • three letters of recommendation (academic recommendations preferred)
  • a strong letter of intent
  • Students who lack an appropriate background in the selected concentration may be required to take additional courses to meet concentration minimums.

Curriculum Requirements

Total Minimum Hours: 39 Credit Hours

  • Core – 12 Credit Hours
  • Concentration – 21 Credit Hours minimum
  • Thesis or Applied Research Project – 6 Credit Hours

Concentration Requirements (12 Credit Hours)

Students select from the following concentration options:

Media Studies (MCM)

The Media Studies concentration is designed to expose students to a variety of ideas centered on the structure, function, and content of media and its role in society.  At least twelve (12) hours are taken in the Zimmerman School of Advertising and Mass Communications.


Students select 12 hours from the following options:

Strategic Communication Management (PRS)

The Strategic Communication Management Concentration emphasizes the integration of organizational communication functions such as public relations and advertising into a single communication management function.

Students complete the following 18 Credit Hours:

Comprehensive Exam

.In lieu of comprehensive examination, defense of the thesis or the applied research project is used as the culminating assessment.

Thesis or Applied Research Project (6 Credit Hours)

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